Selling the power bank sharing concept to venues can sometimes be difficult, especially when you’re doing it the first couple of times. You might be starting fresh with no connections in an entirely new market where no one has even heard of power bank sharing. Well, fear not: we have tried and succeeded for you! This article covers the basics of how to sell to venues.
A value-added service that solves problems - for free!
Take a moment to consider how someone you know has reacted to being low on battery. What happened? Did they drop everything to find a way to charge their phone? Did they become irritated or stressed? Today, it is a well known fact that a dead phone has a very negative impact on people. The phone plays a central part in your day: booking a taxi, talking with friends and colleagues, meeting your date, and listening to music… no wonder people hate running out of battery. What you are selling here is a value-added service where the venue can solve all these problems - for free!
People will shorten their stay or leave the venue if they can’t charge their phones
One of the most important factors to consider when selling your stations is to remember that people will shorten their stay or leave the venue if they can’t charge their phones. To charge a phone, you need two things (unless you are carrying your own power bank):
- A power outlet
- A charger
If you lack one of these two things, you obviously won’t be able to charge.
How many times per day do you get the question “Can I charge my phone?”
The way to sell a station is slightly different for different venues. No matter the venue, you can always start by asking them how many times a day their customers ask them for a way to charge their phone.
In this article we will cover the most popular venue to place a Brick: bars and nightclubs.
Value and learnings
Bars and nightclubs have had to deal with peoples phones for years, and they are often happy to get help from us once they understand the concept. It is not necessary (plenty of our partners have sold stations without having them in hand), but always easier to demo a station, so the manager understands the product and see how easy it works, as well as getting an idea of the size and where to place the station.
What we have learned during the years:
- Bartenders don’t want to be responsible for customers phones
- Bar managers often purchase chargers that soon gets stolen or disappear
- Bar owners want people to stay as long as possible, to increase the tab
- Customers wants to charge their phone in their hand, and are happy to pay for it
- Customers will feel more comfortable and safe with a charged phone, especially women
Use these facts to create the value pitch for the bar owner.
What you shouldn’t say to venues
As much as you want to sell to venues and place stations, we recommend you to do it the right way. Brick probably won’t increase customers or guests by a substantial amount, and we don’t have tons of people running around chasing stations that venues could benefit from. If this is what the owners expect, they will be disappointed and misunderstand the true value that comes with being a Brick partner.
Instead, you should focus on the value-added service that is offered, free of charge:
- People will get their needs met at this venue
- People will probably stay longer when charging, increasing the chance they will buy another beer or coffee
- The bar staff can outsource a popular request, and refer to the station for all charging needs
- The bar won’t have to lift a finger or pay anything (except electricity) to offer the service
With these things in mind, and the proof of concept you can show from all the venues in the network from around the world, you should be good to go on placing your first station and plenty more, earning you revenue as they go.
Here you can apply to launch in your market and reach out if you have any questions!
Interested in reading more about how to sell to venues? Read more here: