Selling the power bank sharing concept to venues can sometimes be difficult, especially when you’re doing it for the first few times. You might be starting fresh with no connections in an entirely new market where no one has even heard of power bank sharing. Well, fear not: we have tried and succeeded for you! This article covers the basics of how to sell to venues, to inspire you to come up with your own selling points!
A FREE value-added service that solves problems
Picture this: your friend is in a panic because their phone battery is about to die. They start searching frantically for a charging cable or an available outlet, desperately trying to avoid the dreaded "low battery" moment. We've all been there, right?
If venues offer a power bank sharing service at their establishments, they can offer a hassle-free solution to this all-too-common problem. Their customers will feel when they discover they can easily charge their devices right there, without any fuss or stress. It's like being a superhero with the power to keep everyone connected and happy. Plus - it's a service the venue can provide for free!
Make or break a customer's stay at a venue
When selling powerbank stations to venues, it's crucial to mention that customers will shorten their stay or leave if they can't charge their phones.
Charging a phone requires two essential things: a power outlet and a charger. Without either of these, it's clear that charging won't be possible. Ensure your venue has the necessary charging solutions to keep customers happy and engaged.
How often do customers ask about phone charging
When selling a powerbank station, the approach varies depending on the venue. However, regardless of the venue, a good starting point is to ask about how frequently their customers inquire about charging their phones throughout the day. This simple question helps highlight the demand for charging solutions and is a great start your pitch about the benefits and convenience of having a powerbank station available!
Value and learnings
Bars and nightclubs have been dealing with phone-related challenges for ages, and they're usually thrilled to receive our assistance once they grasp the concept. While not necessary (many partners have successfully sold stations without physical demos), showcasing a station can make it easier for managers to understand its simplicity, size, and optimal placement!
What we have learned
- Bartenders appreciate not being responsible for customers' phones
- Bar managers can avoid the issue of chargers being stolen or lost
- Bar owners can increase customer retention and sales by offering phone charging
- Customers are willing to pay for the convenience of charging their phones in their hands
- Customers, especially women, feel safer and more comfortable with a charged phone
What you shouldn’t say to venues
While Brick may not directly bring in a substantial number of new customers or guests, the true value lies in the value-added service it offers, free of charge!
Focus on these aspects when pitching:
- Meeting customers' charging needs at the venue
- Increased customer retention as people stay longer while charging, potentially leading to more sales
- Outsourcing a popular request to the station, allowing the bar staff to focus on other tasks
- No additional effort or cost (except for electricity) is required from the bar to provide the service.
With these pointers and the proven success of venues in the Brick network worldwide, you can start placing your stations! As the stations generate revenue, you'll see the potential for network expansion.
Caught your interest?
Powerbank sharing with Brick holds promising prospects for your success! Our Partnership Specialist is ready to connect with you when you are. You can continue reading the essentials of a Brick partnership or get in touch.
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