If you're reading this, you may already be familiar with powerbank sharing and our products. But if it's a new concept for you, you can start by learning more about it or continue reading to understand our partnership model, specifically the distinction between a Market Operator and a Network Partner.
What is a Brick Market Operator or Network Partner?
As a Brick Market Operator (MO), you start a partnership that is centered around market saturation together with Brick. You have the opportunity to operate Brick exclusively in your market on a larger scale upon expansion. This means that you have full control over the market, meaning that no other partners can enter your market without your consent.
On the other hand, as a Network Partner (NP), you have a simpler setup with fewer stations and a more passive approach to powerbank sharing. Network Partners can either be part of a Market Operator Network with their consent or operate as non-exclusive partners in a market. It's possible to level up from being a Network Partner to a Market Operator! It's an exciting opportunity for growth and expansion.
Differences between a Market Operator and a Network Partner
Let's dive into the differences between being a Market Operator and a Network Partner.
Number of powerbank stations
As a Market Operator, you have the opportunity to build a large-scale business and expand your network across a substantial area. To accelerate your growth, you start with a minimum of 100 stations. This allows you to establish a significant presence and capture a larger customer base within your market.
On the other hand, as a Network Partner, you start with a smaller number of stations, a minimum of 20. This approach allows you to focus on your local area and generate passive income from the rentals of these stations. The network size is smaller compared to a Market Operator.
As the Market Operators have growth targets and a market saturation goal, we will always prioritize our time in order to help them grow their networks. A Network partner gets access to our platforms and uses the templates we have to get their primary support.
Revenue and cost
There are also differences between the revenue received and the cost of operations between the partnerships to consider. Generally, it will always be more profitable for a partner to be a Market Operator when the network is surpassing 200 stations, due to the Operations fee per station, and revenue split differences in the partnerships.
Exclusivity in your market
One notable distinction between being a Market Operator and a Network Partner is market exclusivity. As an MO, you have the opportunity to secure exclusivity in your market during expansion. For you to become an Exclusive Market Operator, you are required to reach milestones to make sure your network is growing at the right pace.
As an NP, you do not have market exclusivity. This means that other NPs can place stations or an MO can take market exclusivity. It's important to note that even without exclusivity, as an NP, you can still continue your operations and generate income. However, you may need to work in cooperation with other partners within the market to ensure a harmonious and coordinated approach to powerbank sharing.
The operations software and solutions
Brick provides all partners access to data insights and tools to effectively manage, build, and grow their shared powerbank business.
Partners will receive an official Brick email account, Market Operators have the option to request additional free accounts as required.
The app and website
The app and website will be translated into the partner's language. Market Operators receive priority for station requests from the website, ensuring that they are prioritized over Network Partners in the same market.
All partners have access to a payment solution that will be tailored to meet their local requirements. This payment infrastructure enables partners to effectively manage payments from Brick.
Marketing and design materials
All partners have access to Brick's extensive library of downloadable and editable marketing and design materials. Market Operators have the added benefit of being able to request specific materials and receive tailored marketing assistance. Network Partners can also request help and, under certain circumstances, specific materials can be produced for them.
Communication with Brick HQ
Regarding communication with Brick HQ, both Network Partners and Market Operators have access to a shared global channel. In addition, Market Operators have the advantage of having a private channel for direct communication with Brick HQ.
The Brick Dashboard, built from scratch by our development team, offers partners valuable insights into their venues, stations, rentals, and revenue. With this tool, partners of all sizes and markets can manage their businesses remotely and make data-driven decisions. The Dashboard provides crucial information to analyze the success of their powerbank sharing businesses and identify areas for improvement.
Market Operators are provided with an Instagram account for their market, allowing them to promote their powerbank sharing business. While it is possible for Network Partners to gain access to an Instagram account potentially, it is not guaranteed and will be evaluated on a case-by-case basis.
Regardless of the partnership type, all Brick partners have access to our technical support team, as well as customer support for users. Our team at Brick HQ in Stockholm is here to assist and address any technical or customer-related inquiries you may have!
Goals and Milestones for a Brick Market Operator
Market Operators have contractual Milestones that they are required to achieve to maintain their exclusivity in their designated market. These Milestones serve as a means for both the Market Operator and Brick HQ to ensure that their respective goals are met. Milestones typically involve aspects such as strategic placements of stations and other measures aimed at building a successful powerbank sharing business. In addition to Milestones, Market Operators receive support through our Partner Success program.
On the other hand, Network Partners have access to Brick Academy and have a yearly 5-hour access to a Partner Success Manager.
Become a Brick Partner
Becoming a Brick partner can get you started with €4580 as an initial investment. 20 stations will be the perfect launching pad for your network, giving you the boost you need to kickstart your network. It might be enough for you, but why not seize the opportunity to expand and grow? The possibilities are endless, and we’re here to support you every step of the way!